Li & Fung

Topic| Discussion| Situation Overview | Li & vitamin A; Fung was ensnare in 1906. In 1973, this friendship was listed on the Hong Kong Stock Ex variety show.  From 1979, the saltation up of China, to now, Li & adenosine monophosphate; Fung has relied on China to be the core supplier. In 1985, Li & axerophthol; Fung expanded the grocery to other Asian countries by building Li & antiophthalmic factor; Fung (Retailing) Limited. From 1995 to 1999, Li & Fung bought its biggest competitor-Inchcape Buying Service, Swire & Maclaine Limited, and Camberley Enterprises limited. The acquisition allowed Li & Fung to expand its sourcing networking out of Asian countries and obtain a lot clients of Europe and America. Since 2000, this family has continually taken over companies to splice revenue and to broaden market share. Through acquisition, Li & Fung has enhanced product offerings, so this company has separateed sourcing, distribution, and retailing.       in that respect are two strategies that Li & Fung has emphasized. wiz of the strategies is the U.S. shoreward strategy. This strategy was to gain more margins by developing brands. Li & Fung found that over 70% of its customers were from the U.S, so this company chose to be closer to its major customers and to offer additional measure service.

The way to add service is focusing on managing proprietorship and private-label brands, resulting in reinforce the relationship between factory film and the selling floor. Another strategy is acquisition of competitors. Since 1995, this strategy has brough t change magnitude revenue and consistent s! uccess, and Li & Fung has also reaped advantages from this strategy to expand the customer base and market share.     In 2006, Li & Fung planned to obtain more margins and develop the European market. However, this market is hard to manage because Europe was illogical geographically. It exit be a challenge for Li & Fung to butt against its customized service, efficient operation, and excellent information systems in Europe. |...If you extremity to recover a full essay, order it on our website: BestEssayCheap.com

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