Business to Business Marketing Essay Example | Topics and Well Written Essays - 1000 words

Business to Business Marketing - Essay ExampleThe focus of the paper Business to Business Marketing is the major advantage of working(a) as Southern Technologys subsidiary that is that its products and operate would be exposed to ready market which has global presence and credibility. Acme would not surrender to prove and establish its credibility and thereby would gain considerable leverage in creating a niche in the global business without losing the precious m that is vital to maintaining the competitive edge over their rivals. Such alliance would also be more lucrative, both in terms of market and financial gains. The major disadvantage would be that Acme would lose its brand name that it had earned and established on its home ground. It would also not be recognized for its pioneering products and services as they would be marketed nether a different brand.Again, if Acme maintains its individual brand and forms strategic partnership with Southern Technology to market its pro ducts and services, as add-on, the wider and future day implications would be better as they would establish its credibility in the global business and at the same time, Acme would have international presence under its own brand and its products and services would have the exclusivity offered just by Acme Corporation. The major disadvantage would be that Acme might lose some crucial time and market advantage while it establishes its credibility.