Organizational Analysis Of The Longaberger Basket

Organizational analysis of the Longaberger basketful Company November 7, 2009 BSAD F5WW 312 Jacqueline Hagerott Franklin University Organizational Analysis of the Longaberger Basket Company The Longaberger Basket Company is a privately-held, direct- sales merchandise company specializing in baskets and traditional base decorative accessories. The companys manufacturing and administrative facilities ar determined in Newark and Dresden, Ohio. The Dresden, Ohio location has been developed into a phaeton destination. The companys products are exchange directly to customers at headquarters through a sales force of 70,000 Independent sales Associates. The most liberal of the companys attractions is the corporate headquarters, where 500 people execute within a seven-story building shaped like hero of the companys products. The Longaberger Co. makes about baseball club million handwoven baskets annually at its manufacturing plant dear(p) Dresden, Ohio. With a t otal of more than 80 styles, the baskets are s emeritus by independent sales consultants who hold in-home shows in alive rooms across the bucolic in all 50 states. Longaberger also sells fabrics, pottery, window treatments and wrought-iron home accessories. The companys home office is a replica of a seven-story foodstuff Basket with two 75-ton handles on top.

The Longaberger Homestead and the Longaberger Golf cabaret are two tourist attractions featuring 34 acres of shopping, dining, golf and entertainment. Dave Longaberger credits his business winner to lessons learned from his parents and his personal grow ex periences - not formal education. Having ! iterate much of his elementary and center school years, Dave knew early on he was not learner material. Dave faced other challenges in his young life such as a stuttering problem, epilepsy, and beingness one of 12 children in a home with one bathroom (Longaberger and Williford, 1994). Dave began working at seven years old in a local anaesthetic grocery and through unassailable work and perseverance he endeared...If you want to get a full essay, order it on our website: BestEssayCheap.com

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